|
|
|
Categories :
Business > Other
|
|
Indicus Consumer Spectrum 1.0
|
|
It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies
|
| |
Description From Publisher
Help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.The Indicus Urban Consumer Groups have been created using methods similar to methods used internationally, but India focused accounting for the differences both in terms of the characteristics of the Indian consumers and the availability of large scale household level raw data sets.
For each Segment, the following parameters have been presented:
" Demographic (Total Population, Household population, Household Size, Age of all the individual, Gender Ratio)
" Socio Economic (Education, Occupation, Industry)
" Assets (House Ownership, Four Wheeler Ownership, Financial Assets, Household Assets)
" Expenditure (Basic Food, High value food, Medical, Education, Durable goods, Clothing and Footwear)
" Each segment is represented by an alpha numeric code - A1, A2, A3, A4, A5, B1, B2, etc
Supported OS
WinXP
Related Keywords
urban consumer urban consumer urban households urban households urban indian household urban indian household urban household consumers urban household consumers Indian household consumers Indian household consumers
|
|
Latest Other Realted Tools:
MEDOXIS 2.0
Medoxis is an intuitive emr, electronic medical records software, designed specially for physicians, who have no time to pass on trainings or typing records. |
Multi EMail Notifier 3.5.1
Multi EMail Notifier is a software which monitor any number of your Gmail, Hotmail, Live, Yahoo, Rocketmail and POP3 accounts. It will notify you when a new email arrives in any of these accounts. |
Gewgley Tools - Directory Submitter Tool 1.0
Discover How This Cool Directory Submitter Can Help Boost Your Link Building & SEO Efforts Instantly!" |
Gaffr 1.0
Gaffr.net is a modelling and prototyping tool from CapableObjects.com , contains a UML-class modeller, contains a UML-state machine modeller, lets you execute your model including the state machines, uses the standard OCL |
Internet Eraser V2.0
Content Cleaner is an internet eraser software that will enable you to detect and Remove objectionable content off your PC. |
Content Advisor Password Eliminator 1.1.2
Content Advisor Password Eliminator is a program to remove Internet Explorer Content Advisor Password. this Password also known as Internet Explorer Supervisor Password. |
Chicken Coop Plans 1.0
Building A Chicken Coop - Chicken Coop Plans : Chicken House Plans & Contruction System. Learn how To Build A Chicken Coop. How To Build A Chicken House and Rear Chickens. Practical tips to caring for your hens and chickens and hen eggs production. |
Ridorium Music Sorter 7.31
Music Sorter - is award-winning software to Sort Music. Smoothly sort music files with automatic music sorter and Mp3 music sorter, pro music sorter and music sorter, music sorter program and music sorter software. Sort Music - Download music sorter! |
Battery Life 1.0
Battery Life is an easy to use program that allows you to manage, monitor and control your Laptop's Battery usage. The percentage of battery life left is constantly displayed. The battery's total time of the current charge is dispayed. |
WebSyndication Mail Merge Module 2.0
WebSyndication Mail Merge Module allows you to send out mass personalized email campaigns, newsletters, press releases, bulk announcements, prices lists and any kind of HTML- or text email to your customers. |
Controle de Impressão 4.0.0.68
This print management, assessment and cost recovery software allows you to monitor all printing activity, handle charge-backs, control who is printing, how much is being printed, and identify the cost of printing across your entire network. |
Canon Powershot G10 1.0
http://www.notecamera.com - I may be an amateur photographer but I am simply a perfectionist |
PDFs Merge 2 One 2.0
Combine a couple of existing PDF files and merge them into one PDF file. If you create PDF files over a printer driver you often have the problem, that you can not create the file with one print job. |
|
|
