Zen Cart Smarter Data Feed is an Zen Cart contribution which unsurpassably eases your products' export into Smarter.com - one of the best Pay-Per-Click services. Smarter.com is a leading online comparison shopping service. Its goal is to help consumers make smarter buying decisions by enabling them to research and compare products, as well as to compare prices on millions of products available at thousands of reputable online stores. Smarter's team gathers product and merchant data from across the Internet, organizes and structures it into a comprehensive catalog which is published on Smarter.com . For merchant partners, they are a bid-for-placement, pay-for-performance comparison shopping engine of the purest form. No banners, no buttons, no leaderboards, just comprehensive price comparison and a clean, uncluttered interface which allows consumers to do what they came to do: compare and buy.