This is why I find inLife so interesting. The founders recognize that human beings are creatures of habit. The majority of the habits we have are unhealthy for us. Sorry to say, even if some of these habits are awful, some individuals in truth enjoy the one's they have developed. So inLife's standpoint is you basically don't have to quit just replace it with a safer alternative. With these products and the leadership, people who decide to join inLife might have success once word really gets out. Personally I have not tried any of the products so I can't account for the actual effectiveness or taste. However I have seen similar type products around and the users seem happy with the outcomes.