A Must Have Multimedia/Video Player for Mac OSX Users: QuickTime Player’s simple-clean interface and cutting edge technology makes it the best media player available for Mac OS X. QuickTime Player’s simple and clean interface gets out of the way, letting your audience focus on your message, rather than advertisements from other parties. The standalone QuickTime Player is easy for anyone to use and enjoy. You can also easily embed QuickTime movies in a Web site. Many of today’s leading authoring, multimedia and entertainment applications rely on QuickTime to do the heavy lifting. QuickTime contains contains a rich set of developer APIs for handling almost any audio, video and media task. Easily make your application multimedia-enabled with QuickTime. The QuickTime file format is a track-based, container-like format that enables you to combine almost any media (audio, video, still images, text, VR, chapters and even alternate languages) in a single movie. What’s more, you can automate your digital media workflow on both Mac and Windows with AppleScript and Automator support.