In today's turbulent economy, there are plenty of reasons being bandied around as to why starting a new business let alone running an existing one is not the wisest thing to do. But to the contrary, a depressed economy is often the best time to start a business and more so a work from home company. Smart entrepreneurs are realizing that there just isn't enough venture capital to go around these days, and that the market is tight for start-up companies as consumers are spending less and looking for bargains on everything. But a work from home company can be started for a fraction of the cost of a brick and mortar business. The phrase, "you have to spend money to make money", is indeed true.