Target market – When you are writing articles, you need to know exactly who you are writing to. This will give you an idea about what you should be saying about your product and it will also give you an idea what your target market wants to hear. It is therefore important that you understand your product and also understand the people that you believe will benefit from using it. This will give you an edge on what should be contained in your marketing and sales articles. For example, if you are selling dog toys then your market would definitely be dog lovers and not just people who own dogs. Get to the core of your target market and then give the people content that you know will interest them.